The future of hair is…
…forward-thinking…
…past-appreciative…
…visionary…
…ELECTRIC HOUSE.
One night only: Gain a view into what’s next in hair at R+Co’s 2019 ELECTRIC HOUSE. Join R+Co Co-Founders Garren, Howard McLaren, Thom Priano alongside Collective members Ashley Streicher, Danielle Priano and special guests as they take to the stage to demonstrate visionary cutting, styling and grooming in an unforgettable, immersive brand and entertainment experience that blends the art of hair with outrageous theatrics. Set amongst a backdrop of dance and music from the producers of The Box and Queen of the Night, R+Co education assumes an eclectic and eccentric flair that will inspire you into the future.
Doors Open/ Exploration: 7:00 p.m.
Presentation: 8:00-10:00 p.m.
Celebration: 10:00pm-Midnight
Dress: Cocktail Attire
7:00pm // EXPLORATION
Upon arrival, guests are transported to a future reality as imagined by R+Co. Upon ascending into the Manhattan skyline, attendees are invited to explore living tableaus demonstrating future visions of hair on a group of strikingly diverse models, all while imbibing on machine-crafted cocktails and futuristic bites.
8:30pm // PRESENTATION
Guests are ushered down to the R+Co ‘Factory' for a truly one-of-a-kind show featuring electrifying theatrics, immersive multimedia, the brand Co-Founders and The Collective. The space-aged presentation will both entertain and educate while providing a glimpse into the inevitable evolution of hair.
10:00pm // CELEBRATION
As the presentation explodes into a lively cocktail party, attendees are welcome to feast on eye candy and rub elbows with models, performers, and the R+Co Co-Founders and The Collective themselves in a chic and intimate celebration as only NYC can provide.
Hotel Recommendation: Refinery Hotel- 63 W 38th St @ 6th Avenue, New York, NY 10018
Refinery Hotel is the imaginative reinterpretation of the Colony Arcade—a former hat factory and Prohibition-era tea room. More than 100 years of Garment District history are on display at our luxury hotel near Bryant Park. With an unprecedented degree of precision, much like the milliners before us who stitched elegant hats, we transformed a factory building into stylish loft rooms with soaring ceilings, the acclaimed Parker & Quinn restaurant, and our fashionable Refinery Rooftop bar.
Drawing inspiration from our storied past, each of the spacious rooms at Refinery Hotel feature industrial accents such as 12-foot ceilings and distressed hardwood floors. While our 197 rooms call attention to the Colony Arcade's early life as a hat factory, modern amenities like free WiFi, Le Labo bath products, and a minibar stocked with Dean & DeLuca gourmet foods and local Hudson whiskey provide luxurious comforts.
Negotiated Rates for Saturday, October 5 + Sunday, October 6:
Deluxe Double: $379*
Studio King: $319*
Studio Queen: $279*
*rates are exclusive of state and local taxes in the amount of 14.75% and a $3.50 occupancy tax per room night. All taxes are subject to change without notice.
Booking Link & Code:
Reservation Booking Via Website: https://refineryhotelnewyork.reztrip.com/mobile/searches/5d16525c404a061fe339707a/simple_calendar
Reservation Booking Via Phone: Please call Refinery Hotel at 646-664-0310 and mention R+Co to receive a negotiated rate for your Electric House stay
Hotel Website Group Code: GRRCO